There are a number of great deals to be had on Amazon, but finding them across the retailers vast array of products is still a challenge. Thats where a new app called Nugget comes in. The app scours Amazonfor higher-quality products at lower prices, and then curates them into categories you can browse from your phone. All its deals are sourced from Amazon, so you dont have to worry aboutfulfillment, shipping or customer service issues. Plus, a majorityof the recommended products includePrime shipping, for faster, 2-day delivery.
The idea with Nugget is to offer an alternative to popular shopping apps like Wish, which also cater to bargain hunters.
But the problem with Wish is that its collection of low-costunbranded clothes, jewelry, household items, smartphone cases, and more largely comes directly from China. Wish shoppers tend tocomplain about lengthy ship times, poorlymade products, or clothing that runs smaller than expected though many are willing to deal with the downsides in return for the ridiculously low prices.
Nugget is also similar in other ways to Canopy, a shopping app that curates Amazons best products. However, Canopys suggestions arent necessarily low-cost items. Amazon is also now offering its own curated store through a site feature called Interesting Finds.
Nugget, meanwhile, is carving out a niche thats focused more on the deals to be found onAmazon.
The idea for the app comes from San Francisco-based developer Tom Schmidt, previously a product manager at both Facebook and Instagram.
He says that apps like Canopy and Amazons Interesting Finds were inspirations for Nugget.
We think [Canopy]could have done a better job on mobile and went for this high-end aesthetic which doesnt really fit the Amazon affiliate business model, explains Schmidt. People are much less concerned about free shipping and more much concerned with finding the right item when spending $100+, he says.
Schmidt believes a price point of under $20 works better on mobile, and built Nugget with mobile discovery in mind.
The startupuses a combination of machine learning and human curation (via a network of contractors, the site says), who help pickthe products featured on Nugget. The human curators help to de-dupe the content, and find items that representthe best deal with the best shipping options.
The products are organized on Nugget into different categories for easier discovery. Theres a section with the latest deals, and another for just those items under $10, followed by categories like gadgets, womens watches, home decor, hobbies, phone upgrades, bags, womens fashion, beauty, and snacks. (The app will show you mensor womensitems, based on your Facebook gender info provided at sign up.)
As you browse through the deals, you can heart them to save them to a My Nuggets page in the app for later purchase, or you can tap through to be taken to Amazon to buy.
The app takes advantage of Amazons support for deeplinked affiliate links, so Nugget will actually launch the Amazon app installed on your phone and take you directly to the items page for a one-click checkout.
Bootstrapped Nugget makes money through affiliate fees for now, but may consider other monetization options in the future, Schmidt says.